Soul Riding – biking for everyone

Have what it takes to be a soul rider?   

What is a soul rider?

A soul rider doesn't think in terms of vertical meters and kilometers, average speed or pedal rate.  A soul rider enjoys the mountains, takes pleasure in unwinding and discovering new experiences. His goal is a blend of adventure and outdoor exercise.  Mountain biking in harmony with nature, recharging his batteries for the eventual return to the daily grind - and collecting footage for home movies on grey days.

Soul riding means leisurely gondola rides, savoring Kaiserschmarrn with your pals, the views of the valley below, breaks next to the pool, magical trails.  In other words: DOLCE VITA, Alpine style – biking for everyone!

A soul rider can be a freerider, tourer, or anything in-between.  He doesn't care if he's the last or first in his group; being there is what it's all about. He doesn't think twice about hopping a lift, and loves nothing more than to wind down his day at a friendly alpine hut.